With extensive experience in promotion, marketing and sales, Clifford Russell is a respected force in the radio and record industries.
After earning a degree in marketing/advertising at Columbia College, the savvy veteran began building his varied résumé in Chicago as a merchandising rep with CBS Records (now Sony Music). His advancement to Regional Promotions Manager for sister label Epic Records prompted a relocation to Los Angeles, where Russell was instrumental in the hit-building careers of Michael Jackson, Sade, Babyface and Luther Vandross. His senior executive background also includes a tenure at Arista Records. Overseeing promotion campaigns for the West and Southwest regions, he worked with a roster that included such Grammy Award-winning acts as Whitney Houston, OutKast, Usher and Santana.
Able to adapt his skill set to any business challenge, Russell has cultivated strong, ongoing relationships in both the recording and broadcast industries. In the latter arena, the executive has held senior management posts in sales, marketing and branding at such key Los Angeles radio outlets as KKBT (The Beat) and KDAY. At those stations he successfully generated new business prospects, bringing aboard such key clients as AEG Live and BET. While working with syndicated radio personality Steve Harvey at KDAY, Russell also developed community relations/outreach programs and secured sponsorship partnerships on behalf of Harvey’s annual Celebrity Golf Tournament, Hoodie Awards and Dominoes & Bid Whist Tournament.
Russell also finds time to fulfill his other passion: charitable endeavors. In addition to implementing holiday toy and food drives and providing books and computers for children in foster care, he has launched his own non-profit efforts to raise funding for recreational activities targeting children with autism.
Combining his proven track record with an intuitive knack for pinpointing trends, Russell is a chief asset to any bottom line: a creative visionary able to maintain a unique edge in today’s challenging business climate.